Monthly SEO Tracking by Respawn provides excellent reporting to help you track your SEO progress. Our professional SEO team tracks everything from rankings, conversions, missing links, and so much more.
What Monthly SEO Tracking Metrics Should You Be Looking For?
Ultimately the type of reporting will come down to the kind of business or website you are bringing over to our team. Respawn will help you determine that in our initial discovery call.
We may ask these types of questions on our call:
- Overview of your business?
- What is the value of each conversion?
- What is your most profitable service at the moment?
- What portions of the website would you like to track but are not currently?
- Have you developed a core list of keywords for your website?
Ultimately our team wants to determine if the goals you have in mind are measurable, trackable, and support your SEO efforts.
Engagement On The Website
Another metric we look at is engagement once they are on the page. Are they bouncing, leaving, scrolling down but not interacting, and so much more. Participation helps us determine which pages on your website could benefit from SEO enhancements.
Conversion Metrics
Our team wants to look at the historical data, not just for the entire website, but also for the page by page conversion metrics. We follow the path users take to determine if individual pages are helping lift conversions.
Time On Page
When talking about the time-on-page, we are looking for really abnormal numbers. For example, if a page has over 4000 words on it, but they only stay on that page for 5 seconds, it’s a good chance the content was irrelevant.
How Pages Do They Visit On The Website.
Pages Per Visit helps our team discover issues. They usually turn up some interesting data points, which allows our team to determine any problem areas. Especially if they impact what the user was trying to discover initially on your website.
Are They Bouncing Out Of The Website?
A much argued about metric in the SEO world. Is the bounce rate that important? At respawn, we look at the historical bounce rates, versus the absolute bounce rates of any given instance. Allowing us to see if a particular page may be running into issues, as opposed to a naturally high bounce rate that answers search queries.
Keyword Discovery
The Respawn agency also looks at Keywords for your website generated across all your pages. We utilize a broad set of tools to help you build relevance to your site.
Back Link Tracking
Backlinking is an important metric and one that our team continually monitors to ensure the health of your website. Clients can rest assured we make keep backlinks you have earned up to date and try to recover any that were lost.
Technical Checks
We also look at many of these factors:
- Page Speed
- Content Quality
- Server Issues
- Index Issues
- Title Tags
- Meta Descriptions
and so much more! When it comes to our team’s Monthly SEO Tracking service, you can rest easy that the Respawn Agency will make sure you are staying competitive in even the largest of markets.
