SEO links play a very important role in search engine optimization. They help crawlers learn about your website, pass “link juice” to other pages, and other important SEO factors that help you rank in search engines.
So what is the proper way to set up seo links? Ensuring your website’s success in search engines like Google?
Examples of good links:
Essentially, a link should always have an “href” attribute with a destination associated with it. Any other form of links on your website would be considered bad practice and may actually hurt your rankings.
What About #Anchors?
Avoid them if possible, google crawlers ignore these anchor links and they provide no SEO value to your website what-so-ever. It was once believed that Keyword Centric Anchors would help boost a website’s relevance for keywords, but this has not been busted as a myth; keep your website White Hat SEO friendly.
With the inclusion of AI (Bert) affecting search rankings for some time now, the most important thing you can focus on is the relevance of words around the given keywords you are trying to rank for; also known as Latent Semantic Keywords. This is where website linking becomes really important.
You can learn more about proper linking from this Google Lighting Talk from the Google Youtube Webmaster Channel.